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Why do you charge by per email sent and not per subscriber?

Most of the time, marketers do not send emails to all their subscribers but choose a more targeted approach. So a better option for you is to only pay for what you send, and not for the number of subscribers you have. This will allow you to build your subscriber base and target more specific audiences. Also, by charging you based on the number of subscribers you have, you will not be able to have a fixed monthly bill – your bill will be based on your previous month’s subscriber count. This makes it difficult for you to control your email campaign budget.



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